CellC
CELL C
The first mobile network operator worldwide to deploy fonYou’s Cloud Telephony Services
Challenge
Launch a new and unique rich communication service that would help CellC to reduce churn for high value customers and support the brand repositioning of the operator as the most innovative player in the market.
Solution
Cell C launched successfully as the first operator in the world a revolutionary Cloud Telephony service called MyTools based on fonYou’s OMT-9000 platform. MyTools allows customers to manage their mobile phone online. Key features include:
Social Address Book that enables them to blacklist unwanted callers or assign different voicemail greeting to each contact.
Online activity register of calls, voice and text messages.
Contacts back-up
Web SMS
Users can access their services form any phone via a mobisite or smarphone App as well as CellC’s website.
Results
The launch of MyTools had a huge impact in the online media due to its novelty and was praised by the press as a true innovation on the South African market. In addition the service won the Global Telecoms Business Award in Innovation for the best Cloud Telephony service of the year.
The impact on churn reduction has been spectacular. MyTools customers are much less likely to churn than similar customers that have not signed up for the service.
CELL C
The first mobile network operator worldwide to deploy fonYou’s Cloud Telephony Services
Challenge
Launch a new and unique rich communication service that would help CellC to reduce churn for high value customers and support the brand repositioning of the operator as the most innovative player in the market.
Solution
Cell C launched successfully as the first operator in the world a revolutionary Cloud Telephony service called MyTools based on fonYou’s OMT-9000 platform. MyTools allows customers to manage their mobile phone online. Key features include:
Social Address Book that enables them to blacklist unwanted callers or assign different voicemail greeting to each contact.Online activity register of calls, voice and text messages.Contacts back-upWeb SMSUsers can access their services form any phone via a mobisite or smarphone App as well as CellC’s website.
Results
The launch of MyTools had a huge impact in the online media due to its novelty and was praised by the press as a true innovation on the South African market. In addition the service won the Global Telecoms Business Award in Innovation for the best Cloud Telephony service of the year.
The impact on churn reduction has been spectacular. MyTools customers are much less likely to churn than similar customers that have not signed up for the service.
